By Dr. Julio C. Maglione, FINA
It is my great pleasure to present
you the FINA/ARENA Swimming World Cup 2012, which will comprise
eight meets in the Middle East, Europe and Asia. This year, the
competition will start on October 2 in the exciting city of Dubai (UAE)
and will finish on November 11 in Singapore (SIN). Doha (QAT),
Stockholm (SWE), Moscow (RUS), Berlin (GER), Beijing (CHN) and Tokyo
(JPN) complete the list of organisers for 2012.
I have to underline the entry of
Doha in these series, reinforcing the increasing importance and
interest of this competition in the Middle East region, after the
entry of Dubai in 2011. With the help of the FINA National
Federations and Organisers of each edition, the FINA/ARENA Swimming
World Cup became an essential rendezvous in 25m-pool for the best
athletes worldwide and constitutes an additional opportunity to
display a high-level Swimming event on TV screens.
Thanks to a very professional
organisation, the quality and profile of this competition has
continuously improved in recent years. The main reasons to this
success were: the adoption of new rules related with the final
ranking of the athletes, the set-up of top-level facilities
worldwide, the raise in the prize money allocated to the swimmers,
the effort in the areas of TV broadcasting and marketing programmes,
and the association with prestigious sponsors.
All the conditions are then met for
unforgettable performances, capable of mobilising the media’s
coverage and of raising the attention of spectators and TV viewers
worldwide. This success certainly generates an increased value and
more substantial revenue, which is re-distributed to the Organisers
and allows the allocation of attractive prize money to our stars.
We are therefore expecting a strong
participation of Swimmers and all the necessary support from our
National Member Federations.
I would like to express my
gratitude to the Organisers of the eight legs of the 2012 edition
for their decisive action related to the exposure, promotion and
success of this competition.
I wish all the luck to the
participants and the best to win.
Dr. Julio C. Maglione